Life sciences Week
Brand
Guidelines
Standards & best practices for your company’s branding
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Purpose
Upholding the brand identity
The purpose of this guide is to help maintain Life Sciences Week’s brand identity throughout all materials and design.
What’s included
Brand assets, templates, toolkits, & styling tips
This guide explains how to use our brand assets and communicate in a consistent way.
Instructions
How to use this guide
Scroll through the sections below to get the files and styles you need, or skip to a section using the top menu.
About the event
Introduction
Recognized by Alberta Health, Life Sciences Week is a free, community-led event that connects industry leaders, policymakers, researchers, innovators and students across the life sciences ecosystem to showcase the growth and impact of Alberta’s life sciences sector.
Life Sciences Week is held annually on the last week of September, featuring a series of community-hosted events designed to:
- Spotlight local innovators and researchers, leading industry voices and cutting-edge technologies
- Educate the community on the latest trends, growth and impact of the sector
- Celebrate Alberta as hub for life sciences innovation
- Foster connections and cross-sector collaboration
- Attract international collaborators and investors
What is Life Sciences Week?
A Platform for Collaboration
Life Sciences Week brings together the people and partnerships behind Alberta’s growing life sciences community, creating space to connect, share ideas and spark new collaborations to advance innovation across the province.
A Showcase of Innovation and Impact
Life Sciences Week spotlights the innovators, startups, researchers and industry leaders transforming bold ideas into real-world solutions that strengthen Alberta’s life sciences sector.
A Celebration of Alberta’s Life Sciences Community
Life Sciences Week is an inclusive celebration of the people, ideas and collective momentum driving Alberta’s life sciences sector forward, highlighting the impact of a connected community working together to advance health innovation across the province.
Logo & Brand
Logo
The Life Sciences Week (LSW) brandmark draws inspiration from themes in life sciences such as organisms, cellular reproduction, evolution, and health advancements, symbolizing the events taking place.
Download Logo Files
Colour Variations
The Life Sciences Week logo has a variety of colour options. The coloured versions should be used as a first choice, and selected to provide the best contrast with the background used.
When more contrast is needed, or colour can’t be used, use the black or white versions.
Use RGB files for digital assets, and CMYK files for print assets.
Download Logo Files
Clear Space
It’s important to keep a certain amount of “clear space” around your logo when placing it on brand materials, advertising, or any visual graphics.
Clear space helps present the logo and maintain good visibility when placed with other logos, marks, or graphics. The height of the pill shape is the benchmark for spacing (it’s marked with an “x”). The space around the logo should be this size at a minimum.
Download Logo Files
Colours
Primary
Forest Green
Hex: #196b5b
RGB: 24, 107, 91
CMYK: 86, 37, 68, 22
Primary
Algae Green
Hex: #95e28e
RGB: 149, 226, 142
CMYK: 41, 0, 59, 0
Secondary
API Grey
Hex: #4e5d74
RGB: 27, 93, 116
CMYK: 71, 55, 33, 23
Secondary
Light Green
Hex: #e6ffe3
RGB: 230, 255, 227
CMYK: 9, 0, 14, 0
Typography
Poppins
Poppins is the brand typeface for the Life Sciences Week brand.
Download or sync Poppins below:
Google Fonts Adobe FontsAa
Aa
Bb
Cc
Dc
Ee
Ff
Gg
Hh
Ii
Jj
Kk
Ll
Mm
Nn
Oo
Pp
Rr
Ss
Tt
Uu
Vv
Ww
Xx
Yy
Zz
1 2 3 4 5 6 7 8 9 0
How to Style
Typography
Typography plays a large role in establishing visual language. It helps set the tone of communication and aids in providing clarity, style, and character.
For a consistent style, follow these styling suggestions.
Main headings or large display text should be set in Poppins and be larger or most prominent compared to accompanying text. Line height or leading should be approx. 130% depending on size (larger percentage, as the heading size gets smaller). Headings can be set in Regular or Bold weight, depending on the emphasis needed.
Body copy or paragraphs should be set in Poppins Regular. It should have approx. 180% line height (leading) for easy reading.
Life Sciences Week
A Platform for Collaboration
Life Sciences Week brings together the people and partnerships behind Alberta’s growing life sciences community, creating space to connect, share ideas and spark new collaborations to advance innovation across the province.
Imagery & Graphics
Bubble Graphic
The bubble graphics can be used as a background element in designs. It can be used at varied opacities and sizes, and is meant to add visual interest to designs.
Download Graphics
Photography
Choose from our selection of photos to assist in making branded graphics.
Download Photos
Templates & Toolkits
Canva Template Graphics
Use the Canva templates to create promotional graphics for Life Science Week. Included are templates to promote events, speakers, and panels.
Use Canva Template
Printable Posters
Download and print these posters to promote hosting an event, finding volunteers, and exhibiting at Life Sciences Week. The posters are created in a standard letter size (8.5×11″).
Download Posters
Communications Toolkit
This kit includes ready-to-use promotional resources to help amplify Life Sciences Week across different digital channels.
Download Toolkit